In India, Airtel has announced a full overhaul of its prepaid mobile prices. The new tariffs will take effect on November 26th. Prepaid plans will see a minimum price rise of Rs. 20, with certain bundles seeing a price increase of up to Rs. 501. According to Airtel, the price increase was implemented to allow for a sufficient return on capital and a financially sound business strategy. Airtel has previously stated that the average revenue per user (ARPU) should be Rs. 200 and eventually Rs. 300.
The most expensive Airtel combination prepaid package, which was previously priced at Rs. 2,498 will now be priced at Rs. 2,999. It has a 365-day validity period and includes 2GB of data each day, 100 SMS messages per day, and unlimited calling. Similarly, Airtel’s Rs. 1,498 prepaid package would now cost Rs. 1,799. With the exception of a total of 24GB of data over the duration, it provides the same benefits. The Airtel prepaid plan, which was previously priced at Rs. 698, will now be priced at Rs. 839. It has the same features as the Rs. 2,999 plan, but has an 84-day validity period.
In addition, the Rs. 598 prepaid pack will be priced at Rs. 719, with an 84-day validity period and 1.5GB of daily data. Similarly, the Rs. 449 prepaid plan will now cost Rs. 549, representing a Rs. 100 increase. The Rs. 399 has been raised to Rs. 479. This plan has the same features as the Rs. 719 plan, but it has a 56-day validity period. As previously stated, the revised Airtel.in pricing will take effect on November 26. In the table below, you can see all of the tariff changes:
| Current Price (Rs. ) | New Price (Rs. ) | Validity | Benefits |
| 79 | 99 | 28 Days | 50 percent more talk time of Rs. 99, 200MB data. 1paise/sec voice tariff |
| 149 | 179 | 28 Days | Unlimited calling, 100 SMS/ day, 2GB data |
| 219 | 265 | 28 days | Unlimited calling, 100 SMS/ day, 1GB/ day data |
| 249 | 299 | 28 Days | Unlimited calling, 100 SMS/ day, 1.5GB/day data |
| 298 | 359 | 28 Days | Unlimited calling, 100 SMS/ day, 2GB/ day data |
| 379 | 455 | 84 Days | Unlimited calling, 100 SMS/ day, 6GB data |
| 449 | 549 | 56 Days | Unlimited calling, 100 SMS/ day, 2GB/day data |
| 598 | 719 | 84 Days | Unlimited calling, 100 SMS/ day, 1.5GB/day data |
| 698 | 839 | 84 Days | Unlimited calling, 100 SMS/ day, 2GB/day data |
| 1498 | 1799 | 365 Days | Unlimited calling, 100 SMS/ day, 24GB data |
| 2498 | 2999 | 365 Days | Unlimited calling, 100 SMS/ day, 2GB/day data |
| 48 (data pack) | 58 (data pack) | NA | 3GB data |
| 98 (data pack) | 118 (data pack) | NA | 12GB data |
| 251 (data pack) | 301 (data pack) | NA | 50GB data |
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