According to a recent analysis by Amplitude, India’s first microblogging platform, Koo App, has emerged as the most popular social media brand in the Asia Pacific area (APAC). In The Product Report 2021, The Koo App was placed third among APAC’s next five hottest digital products.
A fintech company and a recruitment product are among the other brands mentioned in this article. Koo App is one of just two Indian brands to be listed in this elite list (the other being CoinDCX). The Behavioral graph data from Amplitude show the most innovative digital goods from around the world that are impacting our digital life. According to the study, Koo App is a distinct social networking platform aimed exclusively at Indian users.
It goes on to say that Koo is on track to become the social media platform of choice for a billion people. Koo App, a Made-in-India platform for indigenous language expression, was released in March 2020. The Koo App has more than 15 million users and is available in nine Indian languages in less than 20 months. Koo App is predicted to reach more than 100 million downloads in the next year because to its robust technology and great language translation features.
The Amplitude research identifies companies capable of’reaching every home’ by collecting monthly user data and analysing the fastest growing items. Amplitude has chosen organisations who provide excellent digital experiences to their customers and have shown significant increase in total monthly active users over the 13-month period from June 2020 to June 2021.
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