Starbucks and Amazon are collaborating on a grab-and-go concept.
On Thursday in New York, the Seattle-based companies will establish their first Starbucks Pickup with Amazon Go outlet. Next year, at least two more New York locations are planned.
The Starbucks menu is available in the stores, as well as premade salads, sandwiches, and snacks from Amazon Go. A lounge area with tables and workstations is also available.
Consumers can use the Starbucks app to purchase drinks and food, or shop the Amazon Go section, which instantly totals things in the basket so customers don’t have to wait in line to check out.
The effort is part of Starbucks’ bigger shift in shop formats. Last year, the firm stated that it was speeding up a plan to eliminate 400 underperforming stores and replace them with smaller pickup sites or stores that specialise in curbside or drive-thru service. Even before the epidemic, Starbucks claimed that on-the-go orders accounted for 80% of its customer transactions in the United States.
Amazon, on the other hand, has been extending its physical footprint. Amazon Go stores began launching in 2018 and already number more than 20 in Seattle, Chicago, San Francisco, and New York. Last year, Amazon established a larger Amazon Go food store in Seattle.
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