On both Android and iOS devices, the company’s new ‘Meta’ branding has begun to appear across WhatsApp, Instagram, Messenger, and other Facebook apps. The change comes a week after Facebook said it was renaming the company Meta. The rebranding aims to go beyond traditional social media and better reflect the company’s increasing investment in the’metaverse,’ an immersive experience. Microsoft and other IT businesses are following Facebook’s lead in establishing their own metaverse-focused solutions. The Menlo Park, California-based firm, on the other hand, wants to be the first to market with its rebranding.
The Meta logo has started to emerge on the splash screens of the latest versions of WhatsApp, Instagram, Messenger, and Facebook apps. It was first detected on current WhatsApp beta versions for Android and iOS devices last week. The shift is the outcome of Facebook’s declaration last week that it will adopt the Meta title.
It’s unclear whether the renaming will result in any changes to the Facebook apps.
Facebook began displaying its native logo on WhatsApp and Instagram apps in 2019. This was done to emphasise the company’s ownership of the two platforms.
Will Cathcart, WhatsApp’s CEO, introduced the new branding for the instant messaging service last week. The move, according to the executive, is about recognising that WhatsApp’s parent firm “is about more than simply Facebook.”
“This new name will make it easier for us to explain that you can share a Facebook Status with your friends (the app), use payments capabilities supplied by Meta (the company), or use a service that has yet to be established,” Cathcart had stated.
After months of creating augmented reality (AR) and virtual reality (VR) experiences, Facebook decided to go with the new name.
In a public statement, Facebook CEO Mark Zuckerberg stated that Meta will be about a metaverse where individuals will be able to engage with each other digitally and in an immersive way through the Internet. He did not, however, elaborate on what we may expect from the company in the near future.
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