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WhatsApp Channels: Expanding User Engagement with New Sticker Feature in Beta Update

WhatsApp Channels enhances user engagement with a new beta update allowing Channel admins to share stickers, aiming to boost interactivity and appeal.

WhatsApp Channels, a feature rolled out in 150 countries including India earlier this year in September, is enhancing user interaction with a new update. These channels, similar to Instagram Broadcast, serve as a one-way broadcast tool allowing selected users to share updates with a wide audience. In a recent development, according to a report by WABetaInfo, WhatsApp is introducing a beta update that enables Channel admins to share Stickers with their followers.

This new feature, currently limited to some beta testers, marks a significant enhancement in how Channel owners can engage with their audience. The update is notable for including not just static but also animated and dynamic stickers, adding a dynamic edge to the user experience. A screenshot shared in the report showcases this new functionality, which is expected to be rolled out to more users in the coming days.

To check if the sticker-sharing feature is available, users need to update their WhatsApp beta version to the latest release. Access can be verified by opening the Channel tab and checking if the Stickers option is available alongside the emoji keyboard. While the feature is initially available to a limited number of beta testers, it is anticipated to reach more users in the subsequent weeks. Contrasting reports from Indian Express suggest that this feature might already be accessible to all WhatsApp Channels users.

The introduction of WhatsApp Channels has been a resounding success, as indicated by Meta CEO Mark Zuckerberg’s announcement that the feature crossed 500 million monthly active users within just seven weeks of its launch. These channels are conveniently located in the Updates tab, alongside WhatsApp Status updates, on both iOS and Android smartphones.

One key aspect of WhatsApp Channels is the absence of end-to-end encryption protection for messages. Only Channel owners have the privilege to post updates and messages, while followers can react to these messages. Furthermore, all messages within a Channel remain visible for a duration of 30 days from the time they are first shared.

This latest update in WhatsApp Channels is a strategic move by WhatsApp to increase user engagement and interactivity within the platform. By integrating sticker sharing, the company is not only enhancing the user experience but also keeping up with the evolving trends in digital communication. As WhatsApp Channels continue to grow in popularity, these updates play a crucial role in maintaining the platform’s relevance and appeal to a diverse user base.

In summary, WhatsApp’s introduction of sticker sharing in Channels through its latest beta update signifies the platform’s commitment to evolving user interaction and engagement. This feature, along with the already successful launch of WhatsApp Channels, underscores the app’s continued innovation in the realm of digital communication.

News Bureau
News Bureau
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